Greenwashing Index says greenwashing has been committed when a company or organization “spends more time and money claiming to be ‘green’ through advertising and marketing than actually implementing business practices that minimize environmental impact.”
I’m glad someone defined it. I wasn’t quite clear. The term is borrowed with a color change from whitewashing, which Merriam-Webster says […]
Family Life On The Green Side
Written by Jennifer Chait , and Peggy Rowland for b5media.
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