It’s Wednesday, a typical day. As you go about your daily routines however, it might be good to stop and consider some important eco-numbers.

365 – Number of days we all have to make a difference each year, and yet…
137 – The amount of plants, animals and insects species we lose each day to rainforest deforestation.
147,000,000 – The gallons of gas per year that vaporize into the earth’s atmosphere due to shoddy or lost gas caps.
7 – How many trees the average American uses up in one year. Also, the number of greenwashing sins BTW.
4.6 – How many pounds of …read more

Previously, Peggy wrote a post about greenwashing that offered a nice greenwashing index. The greenwashing index can help you to rate advertising and decide if they’re greenwashing or eco-legit.
Another good resource for people looking to avoid greenwashing, or looking to understand it better, is TerraChoice, a science based environmental marketing agency. Their goal is to help truly sustainable companies grow, and help consumers look out for greenwashing.
One of their best consumer resources is their Six Sins of Greenwashing.
The six sins:

Sin of the hidden trade-off: Such as sustainable wood that must be transported hundreds of miles – that’s a big eco …read more