Does it take fashion accessories and models to draw attention to hungry children? I hope not, but we are a very consumer-driven, celeb-loving society. : (

Whole Foods does seem to be concerned about charity though. If you take your own bags, you will receive wooden nickels that you can deposit in the container for the charity of your choice as you leave the store.

When I first saw this post, I was tempted to get a FEED 100 bag, but after thinking about it, I came to my senses and said, “We don’t need another tote bag!” If my family can afford to give $30, why buy a tote bag with only $10 directly going to meet the needs of the poor?

The more I think about this, the more confused I get about the whole idea: are we so steeped in prosperity and consumerism that someone has to market the concept of humanitarian giving to us?

Yeah, I recognized the UN food bag look, which was a cute reference, and they’re almost certainly right about making it fashionable. Green shopping bags and donating to charity absolutely should be hot fashion accessories, and if it encourages people to buy it, that’s great, but for me it just felt too much like the socially-conscious equivalent of Juicy Couture, where the important thing was the label. It’s unreasonable perhaps, but in my area there’s a lot of ostentatious displays of eco and socially conscious behavior, and it gets a little tiresome after a while.

Jennifer, I think if you take off the donation part, $10, then $20 isn’t so bad for an organic bag that has pockets inside and folds up to a zipper pouch. It’s meant to be used as a fashion tote as well as a grocery bag, so I can see how it might be a expensive if you just want to use it for groceries.