“I don’t cook. So I made my eat-in kitchen a fabulous walk-in closet”
August 22, 2008 by Peggy
My jaw dropped a bit when I read that headline on an ad for citi.
And it seems the ad is based on a real person. She likes to shop and she doesn’t cook. So, heck, why not convert your entire kitchen (including oven) into a walk-in closet? Well, she did save room for a few dishes and one drawer for take-out menus.
It saddens me to think there are people like this who eat out constantly and buy so much that they feel a solution is converting the kitchen into storage for bags, shoes and sweaters.
I wonder how much Styrofoam is involved in that constant take-out endeavor? Her only defense is that she lives in a small apartment. Me too.
And worse, she’s encouraging people to use credit to achieve their “dreams.” Citi’s tag is “What’s your story? We’ll help you write it.” No interest. No thanks.
I’ll stop with the snarky now. Just had to tell you about it.
Image via flickr.
Wow – that’s unreal. Although I saw a couple on Oprah that was into debt and yet had a huge house with a completely empty kitchen. They didn’t even have knives and forks! They ate out for all three meals a day! What a waste!
I’ve seen that commerical and I laugh. That is a really sad life.
Cherie, thanks for stopping by. I guess some people really do think they can’t cook. I’m not one of those people, but I guessing a lot of folks will learn they really can cook when times get desperate enough. Perhaps home economics should be required in high school? ; )
Kisha, I haven’t seen it on TV. I just saw the print ad. I guess this campaign is Citi’s answer to the “priceless” campaign. Thanks for hanging with us this weekend.
Have you found that people striving for a greener lifestyle tend to also be people who avoid a materialistic lifestyle? I know that in my life, these things seem to be intricately related on many levels, and the word sustainability comes to mind when looking at both of those issues.
I have a friend who lived with her boyfriend in a two-room NYC apartment–one bedroom and one living room. They needed some extra money, so they rented out the living room to a woman who used the room . . . as her closet. She slept over at her boyfriend’s house and just kept all of her clothes and shoes there! She didn’t have a bed or any furniture.
Needless to say, this story does not surprise me.
Rebecca, WOW. I also live in a one bedroom apt, and I can’t imagine losing any of my space. Well, unless the price was really great! ; )
Katherine, yes! I think living green and consuming less are natural partners.
if you have the stuff to fill it already, live in a small apartment w/o much storage and don’t cook very often, why not use your kitchen for your clothes, etc, – or whatever you need the extra space for?
i lived in a studio where i did just that. i needed the extra space for clothes and accessories, so half the items in my “kitchen” cabinets and drawers were not at all kitchen-related. i don’t think i’m a bad person for keeping my clothes in my kitchen and eating out a fair amount. all the to-go containers at restaurants where i live have to be recyclable and sometimes i’ll even bring my own. i’m still conscientious i just have a lot of clothing!
now, using credit to CREATE that scenario may be a bit ridiculous, but the idea of using otherwise un-used space for something you already have a lot of makes perfect sense to me.
Alexis, it’s good the to-go containers in your area have to be recyclable. Many places still give out Styrofoam though. Like where I am.
I don’t think you’re a bad person. The ad for someone who never cooks and wanted credit to turn their kitchen into a closet just struck me as over-the-top consumerism.