Previously, Peggy wrote a post about greenwashing that offered a nice greenwashing index. The greenwashing index can help you to rate advertising and decide if they’re greenwashing or eco-legit.
Another good resource for people looking to avoid greenwashing, or looking to understand it better, is TerraChoice, a science based environmental marketing agency. Their goal is to […]
You have to be careful.
Any manufacturer can paste the word “eco” on something. Palmolive’s new eco+ dishwashing detergent is the ultimate in greenwash. I’m a bit angry about it. I think my blood pressure may even be raised. Seriously.
The truth is that you have to read all the ingredients on a product, even when […]
I’m a nice person overall. And I generally don’t like to tear down products made with good intentions. At least I hope the intentions here were good. Still, why would you produce a supposedly “green” product with PVC (polyvinyl chloride), a product material that major retailers like Target are systematically reducing in their stores […]
Greenwashing Index says greenwashing has been committed when a company or organization “spends more time and money claiming to be ‘green’ through advertising and marketing than actually implementing business practices that minimize environmental impact.”
I’m glad someone defined it. I wasn’t quite clear. The term is borrowed with a color change from whitewashing, which Merriam-Webster says […]
Family Life On The Green Side
Written by Jennifer Chait , and Peggy Rowland for b5media.
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